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Local service businesses, call campaigns
40% of clicks turned into phone calls.
Jul 13 – Aug 11, 2026$1.79KAd spend
58.5Conversions
856Clicks
$30.65Cost per lead
40%Best conversion rate
9.43%Best CTR
The problem
The ads were running, but the calls coming in were inconsistent and cost too much.
What I did
- Built separate call-focused campaigns for each service
- Tracked every call from the ads as a conversion
- Moved budget toward the campaigns turning clicks into calls
The result
The best campaign converted 40% of its clicks into phone calls.
From the Google Ads dashboard. Tap to enlarge.
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