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E-commerce brand, Google Shopping
15.63x ROAS in just 14 days.
Jul 20 – Aug 2, 202615.63xReturn on ad spend
$8.35KAd spend
38.3KClicks
$18.37Cost per conversion
263.55Conversions, top campaign
$90.8KRevenue, top campaign
The problem
The brand was spending on Google Shopping, but more budget wasn't turning into more profit. The account needed a structure built to make money, not just to get clicks.
What I did
- Cleaned up the product feed
- Set up accurate conversion tracking
- Built a smart campaign structure
- Optimized search terms continuously
- Made every decision based on the data
The result
In 14 days the account returned 15.63x its ad spend: 38.3K clicks and a $18.37 cost per conversion on $8.35K. The top Shopping campaign alone brought in $90.8K in revenue from $4.5K.
From the Google Ads dashboard. Tap to enlarge.
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